Company Description

BTCgame.com is a groundbreaking online crypto casino platform that combines gambling with a unique and innovative experience. This platform allows users to play exclusive, brand-new games of chance available only on BTCgame, as well as traditionals like Poker, Roulette, Baccarat, Blackjack, Slots, Live Casino and more...
This is your chance to join the dream team behind a unique, innovative, game-changing online casino, crafted with years of hard work and dedication.

Role Description

This is a full-time hybrid role for a Chief Marketing Officer at BTCgame. As the Chief Marketing Officer, you will be responsible for overseeing all marketing activities and strategies. Your day-to-day tasks will include market planning, market research, public relations, social media management, marketing management, and sales. The CMO needs to be on-site for team meetings, strategic discussions, and events, but can handle other tasks remotely.

Key Responsibilities

• Market Planning: Develop and implement comprehensive marketing plans that align with the company's strategic objectives.
• Market Research: Conduct thorough market research to understand the competitive landscape, customer needs, and emerging trends.
• Public Relations: Manage public relations efforts to build and maintain a positive brand image.
• Social Media Management: Oversee social media strategy and execution to engage and grow our online community.
• Marketing Management: Lead the marketing team to execute campaigns, measure performance, and optimize strategies.
• Sales: Collaborate with the sales team to drive revenue growth and enhance customer acquisition and retention.

Qualifications

• Experience: At least 7 years of working at online high-traffic platforms (preferably gaming/gambling related) and perfect knowledge of cryptocurrency and blockchain is a plus.
• Education: Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Language: Must be a native or fluent English speaker.
• Expertise: Strong CV and expertise in market planning, market research, and marketing management.
• Public Relations and Sales: Proven experience in public relations and sales.
• Track Record: Proven track record in developing and implementing successful marketing strategies.
• Leadership Skills: Excellent leadership and communication skills.
• Adaptability: Ability to adapt to a fast-paced and dynamic environment.
• Analytical Skills: Strong analytical and problem-solving abilities.
• Digital Marketing: Proficiency in digital marketing tools and techniques, including SEO, SEM, PPC, CPM, affiliate marketing, and content marketing.
• Creative Thinking: Ability to think creatively and innovatively to develop unique marketing campaigns.

Personal Attributes

• Innovative: Able to develop and implement innovative marketing strategies that set the company apart.
• Strategic: Strong strategic thinking and planning skills to drive long-term marketing success.
• Collaborative: Excellent teamwork and collaboration skills, fostering a cooperative and productive work environment.
• Results-Oriented: Focused on achieving measurable results and driving business growth through effective marketing initiatives.
• Analytical: Strong analytical skills to interpret market data and adjust strategies accordingly.
• Adaptable: Flexible and open to change, able to thrive in a fast-paced and dynamic environment.
• Leadership: Effective leadership skills to inspire and guide the marketing team.
• Communication: Excellent verbal and written communication skills for clear and persuasive messaging.

Additional Information

• Location: Hybrid role with a requirement to be on-site for key meetings, strategic discussions, and events.
• Work Environment: Fast-paced and dynamic environment with huge opportunities for growth and advancement.
• Benefits: Competitive salary and benefits, including performance bonuses and annual salary increase.

Interview and Onboarding Process

The selection process for the Chief Marketing Officer (CMO) at BTCgame is designed to ensure we find the best candidate for our innovative platform. Here’s a brief overview:

• Application Review: Our team will shortlist candidates based on experience and qualifications.
• Preliminary Interviews: Virtual interviews to assess background and initial fit.
• Technical and Behavioral Assessments: Evaluate marketing expertise and leadership style.
• Panel Interviews: In-depth discussions with key management team members.
• Business Plan Integration: Final candidate names will be included in the business plan.
• Final Approval: The final decision will be made by a team of shareholders and investors. After approval of all the required positions, the exact launch date and job start date will be announced.

Job Start Timeline

• Job Start Date: The official start date will be a few months after hiring the entire design team and securing the full investment, in early 2025.